FundFire: Managers Spruce Up Social Media to Stand Out

September 21, 2020
Original article by Dervedia Thomas

Brooke Anderson, Principal and Director of Investment Product Management, shared how the firm uses social media to connect with institutional investors in the midst of a pandemic that has kept many people working at home with FundFire. In addition to explaining how the firm uses Twitter and LinkedIn, Brooke explained why IR+M launched a new weekly blog to share its investment professionals’ market views, recorded video with its co-CIOs, and infographics illustrating market developments, such as the impact of fallen angels on investment-grade and high-yield indices.

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