Brooke Anderson, Principal and Director of Investment Product Management, shared how the firm uses social media to connect with institutional investors in the midst of a pandemic that has kept many people working at home with FundFire. In addition to explaining how the firm uses Twitter and LinkedIn, Brooke explained why IR+M launched a new weekly blog to share its investment professionals’ market views, recorded video with its co-CIOs, and infographics illustrating market developments, such as the impact of fallen angels on investment-grade and high-yield indices.
FundFire: Managers Spruce Up Social Media to Stand Out
September 21, 2020
Original article by Dervedia Thomas